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Development of Manufacturing Strategy - Influence of Technology Orientation and Customer Orientation: An Empirical Study Approach

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Abstract:

Using survey data, this research identified the relationship between technology orientation (manufacturing flexibility and advance manufacturing technology), and customer orientation (customer focus and customer satisfaction) to development of manufacturing strategy. This framework is then tested on a sample of 52 firms in plastics injection industry, Taipei County, Taiwan. The results show significant relationships in the framework with four models. They support the argument found in the literatures that manufacturing strategy builds should related to technological development and market place. Implications of the findings are discussed.

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Periodical:

Materials Science Forum (Volumes 505-507)

Pages:

883-888

DOI:

https://doi.org/10.4028/www.scientific.net/MSF.505-507.883

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Online since:

January 2006

Authors:

Ming Lang Tseng, Jiu Hsiang Chiang, Anthony SF Chiu

Keywords:

Advanced Manufacturing Technology, Customer Focus, Customer Satisfaction, Manufacturing Flexibility, Manufacturing Strategy

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© 2006 Trans Tech Publications Ltd. All Rights Reserved

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