Paper Title:
A Study on the Construction Method of Product Image of the Brand Enterprises
  Abstract

Combined with the current product image research status and development trend, based on the conception and relationship of the enterprise image and product image, we propose a method which is from different product image differentiation and the product image consistency to construct product image system and realize the consistency of the corporate brand image and product image expression.

  Info
Periodical
Chapter
Chapter 1: Product Design and Development
Edited by
Di Zheng, Yiqiang Wang, Yi-Min Deng, Aibing Yu and Weihua Li
Pages
178-181
DOI
10.4028/www.scientific.net/AMM.101-102.178
Citation
F. Shen, F. R. Huo, "A Study on the Construction Method of Product Image of the Brand Enterprises", Applied Mechanics and Materials, Vols. 101-102, pp. 178-181, 2012
Online since
September 2011
Authors
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Price
$32.00
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