Paper Title:
Application Research of Pharmaceutical Industry Management System Based on ERP and CRM Integration
  Abstract

Design of a pharmaceutical industry management system based on ERP and CRM integration, including design background, function and implement, are presented in this paper. The designed system applies middleware technology in data exchange between ERP and CRM, and all the data is transferred in XML format. The mainly integrated function modules are customer management module, product information module and sales module. Snowflake mode is used in data warehouse to eliminate data redundancy and to save storage space. The system can improve management ability and competition superiority of the pharmaceutical industry through ERP and CRM integration.

  Info
Periodical
Chapter
Chapter 1: Product Design and Development
Edited by
Di Zheng, Yiqiang Wang, Yi-Min Deng, Aibing Yu and Weihua Li
Pages
55-59
DOI
10.4028/www.scientific.net/AMM.101-102.55
Citation
X. Y. Wan, G. Q. Xu, "Application Research of Pharmaceutical Industry Management System Based on ERP and CRM Integration", Applied Mechanics and Materials, Vols. 101-102, pp. 55-59, 2012
Online since
September 2011
Export
Price
$32.00
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