Paper Title:
Manufacturer-Retailer Collaboration for Production and Marketing Planning
  Abstract

In this study, we propose the production and marketing planning of decentralized supply chain with capacitated constraint in a single-retailer Stackelberg and a single-manufacturer under VMI and consignment agreements. The study formulates the mathematics-based profit-maximization model and develops the solution procedures under collaborative and non-collaborative programs over a multi-period planning horizon. The analysis reveals that the benefit generated from collaborative program can significantly achieve channel-wide profit improvements.

  Info
Periodical
Chapter
Chapter 3: Advanced Manufacturing Technology (1)
Edited by
Dongye Sun, Wen-Pei Sung and Ran Chen
Pages
1347-1351
DOI
10.4028/www.scientific.net/AMM.121-126.1347
Citation
L. T. Chen, T. P. Wu, "Manufacturer-Retailer Collaboration for Production and Marketing Planning", Applied Mechanics and Materials, Vols. 121-126, pp. 1347-1351, 2012
Online since
October 2011
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Price
$32.00
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