Paper Title:
Analysis of Quality Crisis and Recovery Model of Regional Brand Market
  Abstract

Because of the different influencing factors, the defective market of regional brand would be contrary to Akerlof adverse selection model, it will still exist. Therefore, this paper establishes the consumer incentive model and local government regulation model. Models shows: Defective market will gradually revert to genuine market by raising prices, improving product information penetration, increasing penalties and reducing inspection costs. Using the adulteration scandal about Wuchang "rice flower" as a case sample enhances the credibility of theoretical research findings.

  Info
Periodical
Chapter
Chapter 3: Advanced Manufacturing Technology (1)
Edited by
Dongye Sun, Wen-Pei Sung and Ran Chen
Pages
1352-1357
DOI
10.4028/www.scientific.net/AMM.121-126.1352
Citation
G. J. Tong, W. Wang, "Analysis of Quality Crisis and Recovery Model of Regional Brand Market", Applied Mechanics and Materials, Vols. 121-126, pp. 1352-1357, 2012
Online since
October 2011
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Price
$32.00
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