As one index of product certification for vehicle tire, rolling resistance is difficult to measure. In order to evaluate feasibility of two test schemes for tire rolling resistance measuring equipment, a new approach to study rolling resistance was developed with displacement deformation. Establishment process of finite element testing model was introduced briefly. Using two test schemes separately, simulation analysis and numerical computation of tire rolling resistance were conducted by controlling the experimental parameters. The comparison results showed that angle test method was reasonable and displacement field response to load was good under different working conditions. Subsequently, change trends of simulation results and experimental data were contrasted. They all indicated that tire rolling resistance added as the load enhanced and the obtained conclusion was consistent with related theories. It was validated that angle test scheme was feasible for equipment development.