Paper Title:
A Two-Phase New Product Introduction Model
  Abstract

A new approach that combines neural network and 0-1 programming was proposed. Based on the lifecycle analysis, the characteristics of new products can be divided into four categories with different benefit curves and parameters. A neural network is used to classify the new product and the 0-1 programming model is then developed and used to determine what products to be introduced into marketplace. Numerical example is given finally to show that this model is effective for firms.

  Info
Periodical
Edited by
Kai Cheng, Yongxian Liu, Xipeng Xu and Hualong Xie
Pages
1233-1237
DOI
10.4028/www.scientific.net/AMM.16-19.1233
Citation
H. X. Xu, F. C. Wan, X. Y. Guo, Y. X. Liu, "A Two-Phase New Product Introduction Model", Applied Mechanics and Materials, Vols. 16-19, pp. 1233-1237, 2009
Online since
October 2009
Export
Price
$32.00
Share

In order to see related information, you need to Login.

In order to see related information, you need to Login.

Authors: Chang Rong Li, Hao Wen Zhao, Qing Yin
Abstract:Reaction process of BOF steelmaking is a very complex physical chemistry process which is very difficult to describe linearity. The...
4446
Authors: Hui Zhen Yang, Wen Guang Zhao, Wei Chen, Xu Quan Chen
Chapter 8: System Modeling and Simulation
Abstract:Wavelet Neural Network (WNN) is a new form of neural network combined with the wavelet theory and artificial neural network. The wavelet...
4847
Authors: Jie Lai Chen, Da Zhi Jiang, Ya Yan Huang
Chapter 4: Manufacturing Systems Modeling and Optimization
Abstract:The drawbead plays a very important role in automobile covering part forming processes. Traditional drawbead design mainly depends on...
790
Authors: Hai Ping Liu, Zhi Jun Chen
Chapter 6: Communication and Network
Abstract:Improvement of government performance is always the fundamental goals and the fundamental value that the public administration pursues....
1141
Authors: Feng Wang, Zhi Zhong Tan, De You Liu, Xiang Dong Qian
Chapter 4: Pharmaceutical, Chemical and Energy Engineering
Abstract:This paper analyzes the importance of the wind farm wind speed prediction, as well as the different forecasting methods in various fields....
741