A Two-Phase New Product Introduction Model |
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| Journal | Applied Mechanics and Materials (Volumes 16 - 19) |
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| Volume | e-Engineering & Digital Enterprise Technology VII |
| Edited by | Kai Cheng, Yongxian Liu, Xipeng Xu and Hualong Xie |
| Pages | 1233-1237 |
| DOI | 10.4028/www.scientific.net/AMM.16-19.1233 |
| Citation | Hong Xue Xu et al., 2009, Applied Mechanics and Materials, 16-19, 1233 |
| Online since | October, 2009 |
| Authors | Hong Xue Xu, Fu Cai Wan, Xiu Ying Guo, Yong Xian Liu |
| Keywords | 0-1 Programming, Neural Network (NN), New Product Introduction, Optimization, Product Life Cycle, Profit Curve |
| Abstract | A new approach that combines neural network and 0-1 programming was proposed. Based on the lifecycle analysis, the characteristics of new products can be divided into four categories with different benefit curves and parameters. A neural network is used to classify the new product and the 0-1 programming model is then developed and used to determine what products to be introduced into marketplace. Numerical example is given finally to show that this model is effective for firms. |
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