Multi-Agent Approach for E-Commerce Negotiation |
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| Journal | Applied Mechanics and Materials (Volumes 16 - 19) |
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| Volume | e-Engineering & Digital Enterprise Technology VII |
| Edited by | Kai Cheng, Yongxian Liu, Xipeng Xu and Hualong Xie |
| Pages | 183-188 |
| DOI | 10.4028/www.scientific.net/AMM.16-19.183 |
| Citation | Peng Cheng Su et al., 2009, Applied Mechanics and Materials, 16-19, 183 |
| Online since | October, 2009 |
| Authors | Peng Cheng Su, Gui He Wang, Jian Yu Yang, Wan Shan Wang |
| Keywords | E-Commerce, Multi-Agent (MA), Negotiation Protocol, Negotiation Strategy |
| Abstract | In a dynamic environment of e-commerce, different business entities expect to interact with each other and have their transaction time include its cost minimized. In this paper, the concept of agent and multi-agent, as well as their structure, were introduced. At the same time, the negotiation protocol, negotiation strategies and the negotiation mechanism were also researched for e-commerce negotiation. The agent technology was exploited, based on which, the negotiation system was developed. This platform would improve negotiation efficiency by saving time and cost for e-commerce. |
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