To improve the efficiency of printing or coating processes for paper products the velocity of the web and the roller width can be increased. However, these measures bring about deformations of the rollers, heating effects and streak print defects due to undesirable oscillations. This paper presents new sensor technologies for measuring the axial and circumferential distribution of contact pressure along the nip. This work is required for further research on active vibration damping of rollers. The sensors are applied underneath the elastomer covering of the rollers and must be applied without affecting mechanical features or causing a fall off in the quality of the product. In the paper different new measurement techniques are evaluated and compared to state-of-the-art technologies considering dynamic behaviour, sensitivity, linearity, applicability and accuracy. The sensors are integrated into a test rig simulating the rollers of a printing or coating machine. The results are presented in detail and an outlook is given on further research towards active vibration damping.