Paper Title:
Research on the Model of Grid Marketing Management
  Abstract

The paper, referencing the idea of collaboration and share of Grid and Grid Management, aiming at the limitations of the traditional model of marketing, put forward the concept of Grid Marketing. Based on the analysis of characteristics of Grid Marketing, this article studies the design principles of the model of Grid Marketing Management, constructs the model of Grid Marketing Management, and designs the operation process of the management model.

  Info
Periodical
Edited by
Zhenyu Du and Bin Liu
Pages
742-749
DOI
10.4028/www.scientific.net/AMM.26-28.742
Citation
Y. X. Cheng, N. Li, "Research on the Model of Grid Marketing Management", Applied Mechanics and Materials, Vols. 26-28, pp. 742-749, 2010
Online since
June 2010
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Price
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