Paper Title:
Study on Information Technology Adoption in Rural Areas Based on Network Externality
  Abstract

This paper analyzes the current status of rural information in Chinese, and analyzes the influencing factors on the effect of information technology applied in the rural areas from a technology adoption point of view. Then using the integration theory of technology adoption model and network externality theory, it increases the factors of network externality and cost to construct a model of user behavior model of information technology in rural areas. Finally, it proves the validity of model factors by empirical research to provide theory for the further development of information technology in rural areas.

  Info
Periodical
Edited by
Dunwen Zuo, Hun Guo, Hongli Xu, Chun Su, Chunjie Liu and Weidong Jin
Pages
509-512
DOI
10.4028/www.scientific.net/AMM.33.509
Citation
L. Cen, F. L. Zhang, "Study on Information Technology Adoption in Rural Areas Based on Network Externality", Applied Mechanics and Materials, Vol 33, pp. 509-512, Oct. 2010
Online since
October 2010
Price
US$ 28,-
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