Paper Title:

Study on Information Technology Adoption in Rural Areas Based on Network Externality

Periodical Applied Mechanics and Materials (Volume 33)
Main Theme Advances in Functional Manufacturing Technologies
Edited by Dunwen Zuo, Hun Guo, Hongli Xu, Chun Su, Chunjie Liu and Weidong Jin
Pages 509-512
DOI 10.4028/www.scientific.net/AMM.33.509
Citation Lei Cen et al., 2010, Applied Mechanics and Materials, 33, 509
Online since October, 2010
Authors Lei Cen, Feng Ling Zhang
Keywords Information Technology Adoption, Network Externality, Rural Information
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This paper analyzes the current status of rural information in Chinese, and analyzes the influencing factors on the effect of information technology applied in the rural areas from a technology adoption point of view. Then using the integration theory of technology adoption model and network externality theory, it increases the factors of network externality and cost to construct a model of user behavior model of information technology in rural areas. Finally, it proves the validity of model factors by empirical research to provide theory for the further development of information technology in rural areas.

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