Paper Title:
Research on Consumers’ Brand Choice Cognitive Processes
  Abstract

The paper firstly analyzes ACT* theory based on production system frame and its study principle deeply, analyzes and discusses the cognitive processes of consumers’ brand choice by using production rules on the basis, and gives out new explanatory notes on dynamic study phenomenon of consumers experienced after several brand choice processes..

  Info
Periodical
Edited by
Yuanzhi Wang
Pages
338-341
DOI
10.4028/www.scientific.net/AMM.39.338
Citation
X. H. Wang, L. Lin, "Research on Consumers’ Brand Choice Cognitive Processes", Applied Mechanics and Materials, Vol. 39, pp. 338-341, 2011
Online since
November 2010
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Price
$32.00
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