Paper Title:
The Comprehensive Evaluation of Regional Agricultural Brand Competitiveness Based on Fuzzy Gray Analysis
  Abstract

In the development process of the regional agricultural brand, there are a large number of influential factors with uncertain connotations and extensions, which causes the evaluation information incomplete and inadequate, so it needs to consider fuzziness and gray in the comprehensive evaluation at one time. To make the evaluation of regional agricultural brand competitiveness more objective and accurate, this paper introduces gray theory into the traditional fuzzy comprehensive evaluation method, and establishes a comprehensive evaluation method with these two through finding gray statistics, and constructing the fuzzy subjection matrix of the regional agricultural brand competitiveness. At last, an example is taken to verify this method.

  Info
Periodical
Edited by
Ran Chen
Pages
3687-3691
DOI
10.4028/www.scientific.net/AMM.44-47.3687
Citation
G. J. Tong, W. Wang, "The Comprehensive Evaluation of Regional Agricultural Brand Competitiveness Based on Fuzzy Gray Analysis", Applied Mechanics and Materials, Vols. 44-47, pp. 3687-3691, 2011
Online since
December 2010
Export
Price
$32.00
Share

In order to see related information, you need to Login.

In order to see related information, you need to Login.

Authors: Shao Fu Song, Guang Jin Li, Ying Sheng Su
Abstract:This paper presents a practical assessment of brand competitiveness in property insurance industry through Fuzzy Comprehensive Assessment....
1489
Authors: Jie Yu Wei, Qi Ming Sun
Chapter 12: Computer-Aided Design and Applications in Industry and Civil Engineering
Abstract:Brand is a special, highly integrated value of the assets. It is also that companies dominate the market, a magic weapon to win in the...
2927
Authors: Lin An Du, Wei Xin Luan, Dan Li
Chapter 13: Urban and Regional Planning, Land Resources Planning
Abstract:Study on the rationality of marine economy and coastal comprehensive competitiveness, is one of the fundamental theoretical problems...
1411
Authors: Fei Liang Niu
Chapter 23: Demand, Supply, Development, Management of Energy and Resources
Abstract:Ecology holds that the evolution process of self-organizations commonly exists in various systems, and the formation process of energy...
2523