Paper Title:
The Fuzzy Comprehensive Assessment of Brand Competitiveness of Property Insurance Companies
  Abstract

This paper presents a practical assessment of brand competitiveness in property insurance industry through Fuzzy Comprehensive Assessment. The multicriteria evaluation model and weighting matrix have been determined by the Analytic Hierarchy Process (AHP). The synthetically appraisal score of property insurance companies can be estimated by Fuzzy Comprehensive Assessment, which contains a two-stage decision. At the end of this paper, three listed property insurance companies have been evaluated following the above methods.

  Info
Periodical
Edited by
Qi Luo
Pages
1489-1493
DOI
10.4028/www.scientific.net/AMM.55-57.1489
Citation
S. F. Song, G. J. Li, Y. S. Su, "The Fuzzy Comprehensive Assessment of Brand Competitiveness of Property Insurance Companies", Applied Mechanics and Materials, Vols. 55-57, pp. 1489-1493, 2011
Online since
May 2011
Export
Price
$32.00
Share

In order to see related information, you need to Login.

In order to see related information, you need to Login.

Authors: Guang Ji Tong, Wei Wang
Abstract:In the development process of the regional agricultural brand, there are a large number of influential factors with uncertain connotations...
3687
Authors: Jie Yu Wei, Qi Ming Sun
Chapter 12: Computer-Aided Design and Applications in Industry and Civil Engineering
Abstract:Brand is a special, highly integrated value of the assets. It is also that companies dominate the market, a magic weapon to win in the...
2927
Authors: Li Xian Liu
Chapter 7: Apparel Design, Manufacturing and Merchandising
Abstract:Based on brand model and core dimensions analysis, Chinese fashion customization brand can be classified to three main kinds. Deeply...
702
Authors: Fei Liang Niu
Chapter 23: Demand, Supply, Development, Management of Energy and Resources
Abstract:Ecology holds that the evolution process of self-organizations commonly exists in various systems, and the formation process of energy...
2523