Paper Title:
Research on Value Chains : a Case of the Tobacco Enterprise
  Abstract

Firstly, the basic thoughts of value chain are discussed. Secondly, combining the practical of the tobacco enterprise the application of value chain is analyzed in marketing process. Finally, the importance of the application of value chain is putted forward, in order to improve the competition of the tobacco enterprise. Case study shows that value chain analysis is useful and helpful for the tobacco enterprise management.

  Info
Periodical
Edited by
Honghua Tan
Pages
1467-1471
DOI
10.4028/www.scientific.net/AMM.66-68.1467
Citation
D. B. Huang, F. F. Guo, "Research on Value Chains : a Case of the Tobacco Enterprise", Applied Mechanics and Materials, Vols. 66-68, pp. 1467-1471, 2011
Online since
July 2011
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Price
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