Paper Title:
Research on Supply Chain Hybrid Competition and Channel Pervasion Effects in E-Commerce Age
  Abstract

Supply chain hybrid competition happens among two manufacturers and one traditional retailer in e-commerce age. Being a channel leader the first manufacturer’s role becomes a little sophisticated. That is, being the traditional retailer’s supplier and competing with the traditional retailer’s on the internet at the same time. Besides, as an online competitor the second manufacturer’s channel status could go steadily up as electronic market becomes more mature institutionally. This paper compares two kinds of game models corresponding to two different channel statuses in supply chain partners, which means a weakest traditional retailer or a weakest online manufacturer separately. It finds two models’ existence conditions of supply chain partners’ optimal revenues, optimal decision variables, etc. By numerical analysis it especially analyzes their channel pervasion effects, at the same time, it gives some useful managerial inspiration further.

  Info
Periodical
Chapter
Chapter 2: Transportation Planning, Construction and Operation Organization
Edited by
Shucai Li
Pages
507-511
DOI
10.4028/www.scientific.net/AMM.97-98.507
Citation
P. Q. Li, "Research on Supply Chain Hybrid Competition and Channel Pervasion Effects in E-Commerce Age", Applied Mechanics and Materials, Vols. 97-98, pp. 507-511, 2011
Online since
September 2011
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Price
$32.00
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