Paper Title:
Personas Building and Digital Contents Design for Chinese Farmers
  Abstract

This paper analyzed the core characteristics of Chinese farmers using digital content service based on persona building method, which involved quantitative research, persona hypothesis, quantitative research and persona building. Common Goals are concluded and 4 groups of design concepts are developed later in this paper, based on the demand of 6 built personas.

  Info
Periodical
Advanced Materials Research (Volumes 102-104)
Edited by
Guozhong Chai, Congda Lu and Donghui Wen
Pages
344-347
DOI
10.4028/www.scientific.net/AMR.102-104.344
Citation
F. T. Ying, M. L. Ye, L. N. Yao, P. C. Zhu, "Personas Building and Digital Contents Design for Chinese Farmers", Advanced Materials Research, Vols. 102-104, pp. 344-347, 2010
Online since
March 2010
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Price
$32.00
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