Paper Title:
Evaluation on Product Form Image Using Linguistic Variables Based Fuzzy Analytic Hierarchy Process
  Abstract

Due to the uncertainness and fuzziness of image evaluation on product form, many fuzzy multi-criteria decision making approaches are applied in this fields. Fuzzy linguistic is usually used by expert to evaluate the importance of the criteria and to rate the alternatives; hence, we integrating fuzzy linguistic based analytic hierarchy process methodology to image evaluation of product form. Trapezoidal fuzzy number and 11-scale linguistic variables were applied in this model. The proposed approach started by a web-based image evaluation system, and then target products were extracted and divided in many design characteristics. Fuzzy linguistic based AHP was applied to generate the critical forms that ordered by vary image adjectives. A case study of mobile phone design was demonstrated the effectiveness.

  Info
Periodical
Advanced Materials Research (Volumes 102-104)
Edited by
Guozhong Chai, Congda Lu and Donghui Wen
Pages
905-909
DOI
10.4028/www.scientific.net/AMR.102-104.905
Citation
F. Q. Shi, J. F. Wu, X. D. He, H. N. Wang, S. Q. Sun, "Evaluation on Product Form Image Using Linguistic Variables Based Fuzzy Analytic Hierarchy Process ", Advanced Materials Research, Vols. 102-104, pp. 905-909, 2010
Online since
March 2010
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Price
$32.00
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