Paper Title:
A Comprehensive Reputation Based Trust Model in C2C Electronic Commerce
  Abstract

The mistrust between buyers and sellers in C2C electronic commerce has been affecting its development. The accuracy and the reliability of the reputation system are still not high because of the existence of vicious users. This paper builds a comprehensive reputation based trust model by choosing the suitable influential factors in trust and the simulation results prove that this model has a higher accuracy and reliability.

  Info
Periodical
Advanced Materials Research (Volumes 121-122)
Edited by
Donald C. Wunsch II, Honghua Tan, Dehuai Zeng, Qi Luo
Pages
429-434
DOI
10.4028/www.scientific.net/AMR.121-122.429
Citation
J. M. Wang, L. Wang, J. Xie, "A Comprehensive Reputation Based Trust Model in C2C Electronic Commerce", Advanced Materials Research, Vols. 121-122, pp. 429-434, 2010
Online since
June 2010
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Price
$32.00
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