Paper Title:
Construction of Marketing Management Information System of Travel Agency Based on Customer Relationship Management
  Abstract

The theory of customer relationship management has been gradually penetrated into all levels of enterprise management. As a close business with customers, travel agency should focus on customer relationship management, which is very important. This paper attempts to combine the concept of customer relationship management and the processes of traditional travel agency marketing to construct the system architecture, considering the actual situation and specific requirements of a travel agency, combining with norms and standards of the management of travel agencies industry, as well as, using the current popular system architecture B/S (Browser/Sever) Mode. By extensively studying the theory of software engineering, database theory and object-oriented languages and Web programming, management information systems analysis and design process of travel agency marketing is discussed in detail based CRM.

  Info
Periodical
Edited by
Dunwen Zuo, Hun Guo, Hongli Xu, Chun Su, Chunjie Liu and Weidong Jin
Pages
69-76
DOI
10.4028/www.scientific.net/AMR.136.69
Citation
M. Wei, "Construction of Marketing Management Information System of Travel Agency Based on Customer Relationship Management", Advanced Materials Research, Vol. 136, pp. 69-76, 2010
Online since
October 2010
Authors
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Price
$32.00
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