Paper Title:
Data Mining and Heuristic Algorithm for Electronic Commerce
  Abstract

Electronic commerce is becoming increasingly important in business, but lack of intention to purchase has become a main barrier in the development of electronic commerce. Thus, effective measures are needed to promote consumers’ intentions to purchase in online consumer to consumer stores. This paper will discuss issues about goods delivery cost and delivery quality in E-commerce. According to the result of research, the paper predicts the future development trend of China E-commerce.

  Info
Periodical
Advanced Materials Research (Volumes 143-144)
Edited by
H. Wang, B.J. Zhang, X.Z. Liu, D.Z. Luo, S.B. Zhong
Pages
472-476
DOI
10.4028/www.scientific.net/AMR.143-144.472
Citation
G. C. Ren, "Data Mining and Heuristic Algorithm for Electronic Commerce", Advanced Materials Research, Vols. 143-144, pp. 472-476, 2011
Online since
October 2010
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Price
$32.00
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