ZnO nanorods doped with Ce4+ ions have been synthesized by a solvothermal method. The concentration level of Ce4+ additive was varied systematically from 1 to 10 mol. %. The structural and optical properties of Ce4+ -doped nanostructures are investigated using X-ray diffraction, transmission electron micrograph, UV-visible absorption and photoluminescence Spectroscopy. The results showed that the concentration increase of Ce4+ doping induce the enhancement of photoluminescence.