Optimization method was applied to obtain optimal television packaging cushion for reducing drop impact response on television. At first, by establishing the parametric finite element model of television with packaging, the drop simulation was performed, and the equivalent stress distribution, acceleration response curve and other related parameters were obtained. Simulation shows that maximum acceleration is overload. Then, structural optimization of television with packaging was performed. The equivalent stress distribution and acceleration curves of optimal packaging and without optimal packaging for the independent components were studied. The results show that maximum acceleration is reduced and the cushioning performance is enhanced.