Paper Title:
Evaluative Criteria of Apparel Product by Chinese Woman Consumers’ Socio-Economic Variables
  Abstract

The purpose of this study is to find out difference in the evaluative criteria of apparel product according to the socio-economical variables of Chinese female consumers. The subjects of the research were some women in their 20s-50s who were residing in Beijing, China. A total of 312 questionnaires were used for final analyses. Socio-economic variables were measured upon being classified into educational background, occupation and total household income. And the evaluative criteria of apparel product were classified into internal criteria and external criteria. Compared to consumers with low education background, consumers with high educational background placed more weight on both internal criteria (the style and color of apparel product, harmony with wearer, material, sewing quality, convenience of washing and maintenance, fitness, size and wearing comfort) and external criteria (brand reputation, price, harmony with other clothes, personality expression, suitability for situation, suitability for age and social position, and reputation about product by people around). The Chinese female consumers whose occupation was student placed more weight on the following internal criteria: style, color, harmony with the wearer, durability, convenience of washing and maintenance, fitness, size and wearing comfort. They also placed weight on the following internal criteria: suitability for age and social position. Those whose occupation was salesperson/desk worker placed more weight on the internal criterion of style. Especially, those whose occupation was desk worker placed more weight on both the internal criteria of style and fitness and the external criterion of brand reputation compared to the consumers of the other occupation groups. And compared to the Chinese female consumers of the group with lower total household income, those of the group with higher total household income placed more weight on the following internal criteria: style, color, harmony with the wearer, material, sewing quality, convenience of washing and maintenance, fitness, size, and wearing comfort. They also placed more weight on the external criterion of country of origin.

  Info
Periodical
Advanced Materials Research (Volumes 175-176)
Main Theme
Edited by
Lun Bai and Guo-Qiang Chen
Pages
1070-1076
DOI
10.4028/www.scientific.net/AMR.175-176.1070
Citation
J. O. Park, K. M. Bae, Y. L. Nam, "Evaluative Criteria of Apparel Product by Chinese Woman Consumers’ Socio-Economic Variables", Advanced Materials Research, Vols. 175-176, pp. 1070-1076, 2011
Online since
January 2011
Export
Price
$32.00
Share

In order to see related information, you need to Login.

In order to see related information, you need to Login.

Authors: Wei An, Qi Hua Liu
Chapter 14: E-commerce, E-government and Management
Abstract:With the development of the Internet, more and more customers buy apparel online. This paper investigated Chinese college students lifestyle,...
2173
Authors: Lei Zhang
Chapter 4: Information Technology and Applied Research
Abstract:Based on the development of sports apparel and collate classification, which came out with the design principles of sports apparel, and will...
446
Authors: Li Juan Lou, Hong Sun
Chapter 11: Management Engineering, Business and Economics Engineering
Abstract:The study data shows that China has become an important international market where abroad and domestic garment enterprises compete seriously...
2551