Paper Title:
Research on Implications of Silk Garments
  Abstract

Silk is Chinese cultural legacy, and whether in ancient times or now, a very important role was played on the clothing stage. Through the history, silk reeling technology, fabric texture, printing and dyeing patterns and clothing styles of silk clothing may have been improved, but many implications have not been changed. Implication is a person's heart for an object out of the product taste. Times changes, implication remains. In the modern era consumer psychology were focused on, consumers’ implications for silk clothing were dived, so resonance is greatly caused by consumers. First the traditional and modern implications of silk were analyzed, and the key words were got. These terms have been used to describe the different means of silk clothing. Second 5 sample silk garment was researched by the way of interpreting drawings. Semantic differential method was used to score. Last two kinds of properties of silk garments’ implications were obtained through factor analysis. The original implications can be included by these two properties, and the representation has been clearly shown. In the future silk clothing design methods and research directions, these two properties can be used as the basis, the consumer market segments positioning and style design has been carried out. Reference was supplied for silk clothing design methods and research.

  Info
Periodical
Advanced Materials Research (Volumes 175-176)
Main Theme
Edited by
Lun Bai and Guo-Qiang Chen
Pages
873-878
DOI
10.4028/www.scientific.net/AMR.175-176.873
Citation
J. Wu, J. W. Liu, Q. J. Wang, "Research on Implications of Silk Garments", Advanced Materials Research, Vols. 175-176, pp. 873-878, 2011
Online since
January 2011
Export
Price
$32.00
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