Paper Title:
Cheongsam Design with Shanghai Style Depicted on the Calendar Advertising Paintings
  Abstract

The “Calendar Painting” in the period of the Republic of China was a medium of commercial advertising, which was initially a calendar picture for products promotion. The typical images of beautiful women dressed in cheongsams depicted in the calendar paintings became the significant feature of commercial advertising at that time. Cheongsam, as a most important representative of garment for women in the period of the Republic of China, was accompanied by the changes of times of the Republic of China with its production, transformation and development. Based on the studies of calendar advertising paintings during the time of old Shanghai, this paper elaborates such as innovation of cheongsam dress style and pattern design. In the meantime, the characteristics of cheongsam design at that time, the breakthrough on traditional aesthetics for urban women and the effects to contemporary costume design from cheongsam with Shanghai style are also researched in this paper.

  Info
Periodical
Advanced Materials Research (Volumes 175-176)
Main Theme
Edited by
Lun Bai and Guo-Qiang Chen
Pages
968-971
DOI
10.4028/www.scientific.net/AMR.175-176.968
Citation
J. Lv, L. Bao, X. K. Zhang, "Cheongsam Design with Shanghai Style Depicted on the Calendar Advertising Paintings", Advanced Materials Research, Vols. 175-176, pp. 968-971, 2011
Online since
January 2011
Export
Price
$32.00
Share

In order to see related information, you need to Login.

In order to see related information, you need to Login.

Authors: Ming Yuan Guo
Chapter 22: Mechanical and Electronic Engineering Control
Abstract:Median realized volatility is a new measure approach of volatility in high-frequency time series. Median realized volatility is model-free...
5235
Authors: Yang Nan
Chapter 20: Information Technologies and Computational Algorithms
Abstract:The integration of Web technology to build collaborative learning environment, and systems analysis of Web technology to support...
1491
Authors: Xiao Yang
Chapter 9: Advanced Information and Innovative Technologies for Management, Logistics, Economics, Education, Assessment
Abstract:Prediction of cigarette sales amount and average price is important for anomaly detection of orders, customers and cigarette brands. Besides...
5182