Paper Title:
Studies on Commercial District Alliance Governance and Integration Governance Mode Selection
  Abstract

In the actual course of commercial operations, governance mode is mainly divided into two categories: alliance mode, leading by real estate developer, and integrated mode, leading by commercial operators. The transaction efficiency and cost vary corresponding to the different mode. In this paper, based on the traditional market, hybrid and hierarchical mode framework in transaction cost theory, inframarginal theory and the actual Chinese commercial management, the author discusses the existing conditions of market, hybrid and hierarchical mode, verifies that the complete market mode in the actual operation process does not exist, at the same time, deeply analyses boundary conditions for the existence and basis for decision making of the alliance mode and integration mode.

  Info
Periodical
Advanced Materials Research (Volumes 181-182)
Edited by
Qi Luo and Yuanzhi Wang
Pages
507-515
DOI
10.4028/www.scientific.net/AMR.181-182.507
Citation
J. Zhang, C. Wang, L. J. Zhang, "Studies on Commercial District Alliance Governance and Integration Governance Mode Selection", Advanced Materials Research, Vols. 181-182, pp. 507-515, 2011
Online since
January 2011
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Price
$32.00
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