Adsorption removal of a cationic dye, rhodamine B (RhB) from water onto rectorite and sepiolite was investigated. The rectorite and sepiolite were characterized by Fourier transform infrared (FT-IR) spectroscopy and scanning electron microscopy (SEM). Attempts were made to fit the isothermal data using Langmuir and Freundlich equations. The experimental results have demonstrated that the equilibrium data are fitted well by a Freundlich isotherm equation. Pseudo-first-order and pseudo-second-order models were considered to evaluate the rate parameters. The experimental data were well described by the pseudo-second-order kinetic model. The results indicate that the rectorite exhibited higher adsorption capacity for the removal of RhB than sepiolite and could be employed as a low-cost alternative in wastewater treatment for the removal of cationic dyes.