Paper Title:
Research on Evaluation of Group-Buying Website Based on FAHP
  Abstract

The group-buying online, a boom of e-commerce phenomenon, expands rapidly in China. Hence, the evaluation of group-buying website is essential for CEO to improve their website performance and for consumers to select the platform to purchase. However, the evaluation of group-buying website is a multiple-criteria decision making (MCDM) problem that is not easy to determine. For this reason, we propose analytical hierarchy process based approaches Fuzzy AHP, to evaluate the group-buying websites. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice.

  Info
Periodical
Advanced Materials Research (Volumes 204-210)
Edited by
Helen Zhang, Gang Shen and David Jin
Pages
1588-1593
DOI
10.4028/www.scientific.net/AMR.204-210.1588
Citation
S. M. Chen, R. Li, "Research on Evaluation of Group-Buying Website Based on FAHP", Advanced Materials Research, Vols. 204-210, pp. 1588-1593, 2011
Online since
February 2011
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Price
$32.00
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