Paper Title:
Reason-Factor for Online Impulsive Buying
  Abstract

Online shopping has become a new shopping style. There is little research about online impulsive buying (OIB). We develop the questionnaire of the reasons for OIB by open and structured questionnaires. There are all about 327 participants took part in our survey, of which 102 participated in the open questionnaire and another225 participated in the structured questionnaire. Based on content analysis, we found that the reason for OIB includes four factors: perceived usefulness, price, entertainment and interpersonal interaction. Internal consistency analyses and CFA (Confirmatory Factor Analysis) showed the questionnaire had high reliability and validity.

  Info
Periodical
Advanced Materials Research (Volumes 204-210)
Edited by
Helen Zhang, Gang Shen and David Jin
Pages
2049-2052
DOI
10.4028/www.scientific.net/AMR.204-210.2049
Citation
W. J. Chen, Y. Teng, "Reason-Factor for Online Impulsive Buying", Advanced Materials Research, Vols. 204-210, pp. 2049-2052, 2011
Online since
February 2011
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Price
$32.00
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