Paper Title:
Study on Harmonious Marketing
  Abstract

A challenge to the tranditional awareness looms larger and lager nowadays. In the 21st century, enterprises must build up a strategy of harmonious marketing, maintaining a pattern of sustained marketing. Under the circumstance of market economy, the perception of harmonious marketing within enterprises agrees with the idea of developing harmonious society. Therefore, under today’s development of harmonious society, enterprises should not only pay close attention to customers, but also take the relationship among society, nature, rivals, employers and other partnership into account, creating a harmony of interests and competitive edge.

  Info
Periodical
Advanced Materials Research (Volumes 204-210)
Edited by
Helen Zhang, Gang Shen and David Jin
Pages
518-521
DOI
10.4028/www.scientific.net/AMR.204-210.518
Citation
J. C. Ke, "Study on Harmonious Marketing", Advanced Materials Research, Vols. 204-210, pp. 518-521, 2011
Online since
February 2011
Authors
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Price
$32.00
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