Paper Title:
A Novel Marketing Strategy Based on Information Technology
  Abstract

Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications.

  Info
Periodical
Edited by
Yuhang Yang, Xilong Qu, Yiping Luo and Aimin Yang
Pages
757-762
DOI
10.4028/www.scientific.net/AMR.216.757
Citation
X. Zhang, "A Novel Marketing Strategy Based on Information Technology", Advanced Materials Research, Vol. 216, pp. 757-762, 2011
Online since
March 2011
Authors
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Price
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