Paper Title:
Research on the Customer Equity Measurement of Banking Industry under the Condition of Mutative Demand Market Scale
  Abstract

Existing customer equity(CE) measurement models presume that market demand scale is constant and without considering the influence of cross-purchases and propaganda of public praise, which is actually not in line with the market.Therefore,this paper puts forward a new measurement model of CE under the condition of mutative demand market scale.Then further apply this model to study the CE measurement of banking industry.Study results show that this model can make more accurate measurement of CE and is operable, so it can guide practice more effectively.

  Info
Periodical
Advanced Materials Research (Volumes 225-226)
Edited by
Helen Zhang, Gang Shen and David Jin
Pages
263-267
DOI
10.4028/www.scientific.net/AMR.225-226.263
Citation
J. B. Shao, K. K. Chen, G. Tang, "Research on the Customer Equity Measurement of Banking Industry under the Condition of Mutative Demand Market Scale", Advanced Materials Research, Vols. 225-226, pp. 263-267, 2011
Online since
April 2011
Export
Price
$32.00
Share

In order to see related information, you need to Login.

In order to see related information, you need to Login.

Authors: Lian Xue, Xiao Xia Dai
Abstract:In this paper, the vehicle routing problem with fuzzy demands is considered, and a fuzzy chance constrained programming mathematical model is...
570
Authors: Wan Qing Li, Mu Jie Chen, Wen Qing Meng
Abstract:An unascertained measure-entropy evaluation model for the program selection of shaft construction under complex conditions is established so...
407
Authors: Lian Sheng Liu, Guang Quan Zhang, Hui Wu
Abstract:According to influence factors of heading face gas explosion in coal mine, selection principle based on evaluation indexes, combined with...
395
Authors: Shang Yang Yang, Long Yun Zhang, Yue Gao
Chapter 10: Environmentally Sustainable Manufacturing Processes and Systems
Abstract:Highway is the primary foundation establishment of a city. Exact and timely evaluation for pavement condition plays an important role in...
2304
Authors: Chun Yan Gao, Jian Guang Niu, Xiu Qing Xing
Chapter 18: Engineering Management
Abstract:In view of the study on the quality cost prediction of construction enterprises, this paper established a relatively good index system of...
3002