Paper Title:

Study on Promotion Strategy of Information Product Based on Evaluation of Urban Development Efficiency

Periodical Advanced Materials Research (Volumes 225 - 226)
Main Theme Advanced Research on Automation, Communication, Architectonics and Materials
Edited by Helen Zhang, Gang Shen and David Jin
Pages 31-34
DOI 10.4028/www.scientific.net/AMR.225-226.31
Citation Jun Hai Ma et al., 2011, Advanced Materials Research, 225-226, 31
Online since April, 2011
Authors Jun Hai Ma, Xin Jian Dong
Keywords Cluster Analysis, DEA, Information Mobilization, Regional Economy Development
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Abstract

Selecting the main indicators of national economic development, using cluster analysis to evaluate 17 cites in Shandong Province with the perspective of economic development and dividing them into 4 similar city groups. Using super-efficiency DEA model to evaluate economic develop efficiency of the cities in different city groups. In this paper, we propose that new product promotion should be gradually covered from cities of higher efficiency to the lower ones in the city groups. The result of the study is to provide decision-making basis for developing specific strategies of product promotion.