Steel cord has the higher technical requirement in the production of wire rod. And the higher requirement of the structure uniformity brings about the more difficulty for producing wire rod. Therefore, the procedure of rod for steel cord has been studied at Anyang Iron & Steel Group Co., Ltd. It has been investigated the low-cost production process, inclusion control, composition segregation, chemical composition control, structure performance control and application of LX70A rod for steel cord. The present research has significant value for the application of similar products.