Paper Title:
The Research on Mediating Effect Model of Relationship Benefits in Materials Industries: Data Mining
  Abstract

This article introduces the relationship benefits into the research area of materials industries. Through data mining, the study has shown that in the materials industries area, through relationship benefits, relationship marketing have significant impact on customer loyalty, relationship benefits play a fully mediating effect role. If customers of materials industries receive the relationship benefits from materials industries enterprises, they would maintain the relationship with materials industries enterprises. Our conclusions have the guiding effect for the materials industries enterprises, especially for the materials industries service enterprises.

  Info
Periodical
Advanced Materials Research (Volumes 255-260)
Edited by
Jingying Zhao
Pages
2009-2012
DOI
10.4028/www.scientific.net/AMR.255-260.2009
Citation
Q. M. Kong, M. L. Zhang, "The Research on Mediating Effect Model of Relationship Benefits in Materials Industries: Data Mining", Advanced Materials Research, Vols. 255-260, pp. 2009-2012, 2011
Online since
May 2011
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Price
$32.00
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