Paper Title:
Cooperation, Competition and Independent in Channel Relationships: An Empirical Study Based on E-Commerce
  Abstract

In e-commerce conditions, the relationships between channel members are more complex, including competition, cooperation and independent. With the help of Deutsch’s goal interdependence theory, we studied the perceived goal interdependence between distributors with suppliers, which will lead to the different channel benefits and results. This study improved that the distributors would put in more commitment and trust, to gain more economic benefits and occupational well-being, if they believed their goals were positively associates with the supplier’s objectives.

  Info
Periodical
Advanced Materials Research (Volumes 255-260)
Edited by
Jingying Zhao
Pages
2208-2214
DOI
10.4028/www.scientific.net/AMR.255-260.2208
Citation
X. F. Tang, Y. Wang, J. Zheng, "Cooperation, Competition and Independent in Channel Relationships: An Empirical Study Based on E-Commerce", Advanced Materials Research, Vols. 255-260, pp. 2208-2214, 2011
Online since
May 2011
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Price
$32.00
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