Paper Title:
Customers Segmentation Using RFM and Two-Step Clustering
  Abstract

Analyze RFM (recency, frequency, and monetary) paradigm with customer, and use two-step clustering to segment the customers. It is divided into five levels includes core customer, potential customer, new customer, worthless customer and lost customer. And then through the AHP to determine weights of RFM three dimensions of each cluster for further quantitative analysis of the cluster. Sort the lifetime value of customers according to scores of each type customer

  Info
Periodical
Advanced Materials Research (Volumes 268-270)
Edited by
Feng Xiong
Pages
631-635
DOI
10.4028/www.scientific.net/AMR.268-270.631
Citation
L. Y. Yao, J. Y. Xiong, "Customers Segmentation Using RFM and Two-Step Clustering", Advanced Materials Research, Vols. 268-270, pp. 631-635, 2011
Online since
July 2011
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Price
$32.00
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