Paper Title:
Research on the Development of Clothing Brand Position under the Modern Consumer Culture
  Abstract

For the vague positioning of the domestic clothing brand at present and the growing homogenization of products, this article analyzed the features of the modern consumer culture, pointed out the existing problems to the clothing brand development, and introduced a correct countermeasure to guide the market. The author tries to find a developing way to the clothing brand and provide an idea for the marketing strategies for the Chinese clothing enterprises and for the plan of development.

  Info
Periodical
Advanced Materials Research (Volumes 282-283)
Chapter
Chapter2: Material Science, Environment Science and Engineering
Edited by
Helen Zhang and David Jin
Pages
261-266
DOI
10.4028/www.scientific.net/AMR.282-283.261
Citation
C. Y. Jin, R. R. Cui, "Research on the Development of Clothing Brand Position under the Modern Consumer Culture", Advanced Materials Research, Vols. 282-283, pp. 261-266, 2011
Online since
July 2011
Export
Price
$32.00
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