Paper Title:
The Analysis of Toy Design Factor for Customer Loyalty in Taiwan
  Abstract

Based on product analysis, this paper identifies six toy design factors, including a set meal model, cartoon characters, mechanical functions, quality, price, and channels. Then, based on the results of previous research analysis, this paper considers the satisfaction level, word-of-mouth recommendation, priority level, and repeat purchase intention, as the four evaluative indicators of customer loyalty. Subsequently, this paper adopts questionnaire surveys to investigate the effects of customer loyalty, following which, a variance analysis reveals that a set meal model, cartoon characters, and mechanical functions are the three toy design factors that can significantly influence customer loyalty.

  Info
Periodical
Advanced Materials Research (Volumes 284-286)
Chapter
Other related topics
Edited by
Xiaoming Sang, Pengcheng Wang, Liqun Ai, Yungang Li and Jinglong Bu
Pages
2350-2357
DOI
10.4028/www.scientific.net/AMR.284-286.2350
Citation
J. S. You, H. C. Lee, "The Analysis of Toy Design Factor for Customer Loyalty in Taiwan", Advanced Materials Research, Vols. 284-286, pp. 2350-2357, 2011
Online since
July 2011
Export
Price
$32.00
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