Cold roll forming thin strip products occupy a rather large proportion of novel cold bending manufacturing. Conventional roller straightening could not obtain perfect straightening effects when the thickness of strip less than 1mm. On the basis of continuous roller stretcher straightening theory, we developed an area saved, high efficient strip straightening facility. At the same time, punching is also requested during the cold roll forming of strips. High quality productions can be achieved at high speed through the roller punching system, so the device is adaptive for high efficiency cold roll forming production.