In the mass concrete structure construction, the thermal insulation material and cooling pipe are important temperature control materials to prevent concrete from cracking. In order to select the right materials, their heat exchange coefficients should be obtained exactly. But no proper apparatus can give the parameters through simple measure. An experiment concrete block with the dimension of 50m long and 22m wide was established near a dam construction site and the corresponding inversion calculating was applied. The experiment method is presented. The measured curves and calculated curves meet well which shows the inversed parameters reliable. Then the heat exchange coefficients of the EPE insulation materials with different thickness and the HDPE pipes with different diameters are given. The application effect shows the selected materials have achieved the goal of crack prevention. The experiment and inversion method will provide reference to other cases and the heat exchange coefficients can be used in similar structures.