Paper Title:
Conceptual Book Design’s Morphosemantic Meaning and its Expression
  Abstract

Book design is carried out and elaborated within a space of compact size and limited storage amount. It is not easy to accomplish a novel attractive book design, as innovation is required and connotation of books should be embodied. Especially when faced with the impact from electronic media, we have difficulty designing a book with a strong material sense and rich space and time association if we continue to design a book using single thought for publishment without the sense updating. Conceptual book design, based on the traditional books, is an attempt to seek a new morphological book form which fully incarnates the personality and connotation of a book and seeks to display the possibilities of the book contents. This paper mainly explores the morphosemantic meaning in conceptual book design and expounds features and expressions of morph morphosemantic of conceptual books, in order to contribute to the development of book design.

  Info
Periodical
Advanced Materials Research (Volumes 308-310)
Chapter
Innovative Design Methodology
Edited by
Jian Gao
Pages
315-318
DOI
10.4028/www.scientific.net/AMR.308-310.315
Citation
M. Wang, "Conceptual Book Design’s Morphosemantic Meaning and its Expression", Advanced Materials Research, Vols. 308-310, pp. 315-318, 2011
Online since
August 2011
Authors
Export
Price
$32.00
Share

In order to see related information, you need to Login.

In order to see related information, you need to Login.

Authors: Yun Hao Xu
Chapter 7: Material Design and Experiment Researches Analysis, Testing and Evaluation
Abstract:The paper studies the application of different material sense qualities in book binding design through case study. It further proposes that...
1267