As a traditional mode, Mass Production in real estate development is having changed to Housing Mass Customization. It is considered that not only production formalization and demand personalization could be combined with well by HMC mode,but also the separation degree between housing supplies and housing demand could be decreased in a great extent. The traditional pricing methods ,such as market comparison approach ,discounted cash flow and cost approximation, are not suitable for determining the price of residential development project produced by housing mass customization mode. In the paper, market behavior of HMC project is analyzed, and it is found that forward contracts theory can be applied to determine the HMC project price. In the finial, an appropriate pricing method is put forward .