Paper Title:
Discussion of Design Ideas in Product Development Design Based on Product Extension in Marketing
  Abstract

Users consume products all the time, while companies produce products all the time. Product is the fundamental where enterprises have their foothold and product development is the only way to business survival and development. To conduct effective product development, enterprises must have scientific marketing strategy and rational ideas of development. Therefore, to analyze the ideas in product development design from the perspective of product extension in marketing helps expand the vision in product development, define product development objectives and also helps to find the accurate positioning of product design.

  Info
Periodical
Advanced Materials Research (Volumes 328-330)
Chapter
Chapter 1: Manufacturing Technology and Processing
Edited by
Liangchi Zhang, Chunliang Zhang and Zichen Chen
Pages
314-317
DOI
10.4028/www.scientific.net/AMR.328-330.314
Citation
S. J. Long, S. H. Huang, "Discussion of Design Ideas in Product Development Design Based on Product Extension in Marketing", Advanced Materials Research, Vols. 328-330, pp. 314-317, 2011
Online since
September 2011
Export
Price
$32.00
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