Paper Title:
An Analysis of Marketing Function of Fashion Show
  Abstract

The fashion show was come into being with the appearance of retail of costumes in the middle of the 19th century. Up to now, it has become an indispensable media, added with a lot of artistic elements which strengthen its value of appreciation, in the fashion field. However, what could not be overlooked is that the ultimate goal of the fashion show is still the commercial value in the costume market and still to emphasize the significance and function in the costume marketing. By summarizing the practical experience of fashion show of hers and referring to all kinds of information at home and abroad, the author divides the fashion show into five categorizes and explains one by one. At the same time, the author analysis the marketing function of fashion show in practice by connecting marketing theory.

  Info
Periodical
Chapter
Chapter 4: Apparel Design and Merchandising
Edited by
Rui Wang and Huawu Liu
Pages
607-610
DOI
10.4028/www.scientific.net/AMR.331.607
Citation
Y. Xu, M. Zhang, "An Analysis of Marketing Function of Fashion Show", Advanced Materials Research, Vol. 331, pp. 607-610, 2011
Online since
September 2011
Authors
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Price
$32.00
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