Paper Title:
Aerobics Clothing Consumption Behavior of College Students in Hangzhou
  Abstract

Paper studies the aerobics clothing consumption behavior of college students in Hangzhou. By the way of detailed questionnaire and statistics analysis, the survey gets the conclusions about the preferred shopping site, factors influencing consumers` shopping decision, price choices, sources of information, color preference and decorative elements. So the research can help the enterprise fully understand college students` consumption behavior of aerobics clothing and meet their demands.

  Info
Periodical
Chapter
Chapter 4: Apparel Design and Merchandising
Edited by
Rui Wang and Huawu Liu
Pages
628-631
DOI
10.4028/www.scientific.net/AMR.331.628
Citation
Y. X. Yan, W. J. He, L. J. Lou, J. W. Tao, M. B. Lin, "Aerobics Clothing Consumption Behavior of College Students in Hangzhou", Advanced Materials Research, Vol. 331, pp. 628-631, 2011
Online since
September 2011
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Price
$32.00
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