Paper Title:
Establishment and Application of Evaluation Model for College Students’ Perceived Quality of Clothing
  Abstract

Perceived quality occupy an increasingly important position in the factors that affect consuming. Perceived quality is the subjective judgment by consumers which is different from the actual objective quality, and it is an overall evaluation to the product performance. College students, as a special consumer groups ,have higher cultural level and are in pursuit of individuality. Through this research, it can be known which perceived quality have an impact on buying behavior when students buy clothing, thus provide a reference to the clothing enterprises. In the process of production or distribution, they can pay attention to these perceived qualities to meet the needs of college students, so as to reach a win-win situation.

  Info
Periodical
Chapter
Chapter 4: Apparel Design and Merchandising
Edited by
Rui Wang and Huawu Liu
Pages
650-653
DOI
10.4028/www.scientific.net/AMR.331.650
Citation
Z. Li, "Establishment and Application of Evaluation Model for College Students’ Perceived Quality of Clothing", Advanced Materials Research, Vol. 331, pp. 650-653, 2011
Online since
September 2011
Authors
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Price
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