Perceived quality occupy an increasingly important position in the factors that affect consuming. Perceived quality is the subjective judgment by consumers which is different from the actual objective quality, and it is an overall evaluation to the product performance. College students, as a special consumer groups ，have higher cultural level and are in pursuit of individuality. Through this research, it can be known which perceived quality have an impact on buying behavior when students buy clothing, thus provide a reference to the clothing enterprises. In the process of production or distribution, they can pay attention to these perceived qualities to meet the needs of college students, so as to reach a win-win situation.