Paper Title:
Study on the Fashionable and Preferable Emotion of Men’s T-Shirt between Males and Females
  Abstract

T-shirt attracts a crowd of various consumers and endures worldwide popularity for both ever-changing style and colour-rich. In this article, it takes 42 men’s T-shirts as the objects, “fashionable” and “preferable” as emotional stimuli words were used from the point of view visual cognition. The aim of this paper is to provide concrete basis for the design of more fashionable and preferable emotion of men’s T-shirts to meet the needs of young consumers.

  Info
Periodical
Chapter
Chapter 4: Apparel Design and Merchandising
Edited by
Rui Wang and Huawu Liu
Pages
658-661
DOI
10.4028/www.scientific.net/AMR.331.658
Citation
X. X. Zhang, S. S. Wang, G. L. Liu, "Study on the Fashionable and Preferable Emotion of Men’s T-Shirt between Males and Females", Advanced Materials Research, Vol. 331, pp. 658-661, 2011
Online since
September 2011
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Price
$32.00
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