Paper Title:
The Analysis of Fashion Buyers’ Development in Clothing Industry of China
  Abstract

Buyer-based clothing brand is a new type of brand operating mode. Fashion buyers as the core of the new mode influence the circulation of products. This paper aims to find the role of fashion buyers in helping the brand development for the enterprise. This paper reveals the evolution rules of clothing fashion buyers and discusses its basis characteristics, compares the development of fashion buyers at home and abroad. It suggests the basic knowledge for fashion buyers and ways to improve their comprehensive abilities. Finally it puts forward measures to promote the sound development of brands by making the buyers system perfect.

  Info
Periodical
Chapter
Chapter 5: New Trends in Textile Industry
Edited by
Rui Wang and Huawu Liu
Pages
735-739
DOI
10.4028/www.scientific.net/AMR.331.735
Citation
L. J. Liu, N. Qiao, X. P. Li, M. Feng, "The Analysis of Fashion Buyers’ Development in Clothing Industry of China", Advanced Materials Research, Vol. 331, pp. 735-739, 2011
Online since
September 2011
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Price
$32.00
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